CASE STUDY // ATHLETIC APPAREL BUSINESS
Situation Analysis
A change in strategy that doubled down on core competencies
Find
Company had a very strong growth profile, brand name and loyal following
DAP--owners had taken it as far as they could, little focus on EBITDA and wholesale segment was a drag on Market Value
Build
Crafted Growth Story / Forecast to exit wholesale business (1/3 of revenue), created a 12-month timetable to accomplish that, and focused on improving EBITDA
Capture
Sold for 2.3X increase in Market Value (plus second bite) in less than 2 years