CASE STUDY // COSMETICS BUSINESS
Situation Analysis
Very fast growth was outstripping infrastructure
Find
Company had a very strong growth profile and brand name but very little infrastructure
DAP-- poor financials and finance team, no out bound sales strategy, weak mgt team and virtually no infrastructure
Build
Built out infrastructure, revamped finance and management teams, crafted an out-bound sales strategy and Growth Story / Forecast, and focused on improving EBITDA
Capture
Sold for 3X increase in Market Value (plus second bite) within 3 years